E-Design Business Building Week 2023
july 10-14 · streaming live · on facebook
E-Design Business Building Week
July 10 - 14, 2023

Join us for a week dedicated to e-design!

Love the idea of operating 100% online and ditching a lot of the headache that comes from managing a full service design business?

If you dream of running a simpler business model that doesn't involve complicated bookkeeping and accounting, managing product orders for months on end or chasing invoices, you're in the right place.

We've gathered an incredible lineup of experts to share their advice on pricing, marketing, processes and more to help you build an e-design business that checks all your boxes.

Register for Business Building Week
EVENT SCHEDULE
SESSION ONE
More Than a Number: How to Test (Not Guess) Your Pricing
Hosted by:
Chaney Widmer · E-Designer at Mix & Match Design
July 10, 10am PT / 1pm ET

Are you worried your pricing isn’t right? Maybe you’re not charging enough and are leaving money on the table. Or, maybe the price isn’t the problem, it’s your offer. In this workshop, you’re going to get crystal clear on your perfect prices and learn how to test what works.

Join us to learn:
  • How to get clarity on your ideal clients and the offers they want
  • Different ways to price your services
  • How to experiment with your pricing
  • Additional revenue streams perfect for e-designers
SESSION TWO
E-Design Success Formula: Unlocking the ABC Method for a Pipeline Filled with Dream Clients
Hosted by:
Salimah Mamdani · Founder of Fully Booked Designer
July 11, 10am PT / 1pm ET

Are you ready to unlock the key to e-design success? Use the ABC Method for a pipeline filled with dream clients. Learn how to attract ideal clients, build strong relationships, and convert leads into paying customers. Discover strategies to identify your target audience, craft compelling brand messages, and leverage online channels for maximum impact.

Join us to learn:
  • E-design strategies for identifying and attracting ideal clients
  • How to build strong relationships and engage with potential clients
  • Practical tips for boosting your lead-to-client conversion ratio
  • How to streamline your onboarding process
Register for Business Building Week
SESSION THREE
Lead Magnet Secrets: How to Attract & Convert Ideal Clients
Hosted by:
Kate Bendwald · Founder of Designer's Oasis
July 11, 11am PT / 2pm ET

Once your prospective client lands on your website, how are you engaging them? Are you simply hoping they will book a call with you or are you giving them a way to get to know you? Most clients need to warm up before taking that initial step and a lead magnet is the best way. You’ll be building relationships and booking discovery calls on autopilot.

Join us to learn:
  • What makes a great lead magnet that will attract your ideal clients
  • Different lead magnet formats and which one is right for your business
  • Brainstorming tricks to come up with the perfect lead magnet idea
  • How to create a simple yet compelling nurture sequence to build that know-like-trust factor
SESSION FOUR
How to Break Into Airbnb and Other Alternative Design Opportunities
Hosted by:
Audra Slinkey · Founder of Home Staging Resource
July 12, 10am PT / 1pm ET

Do you want to learn how to expand your design business into one of the most lucrative and fast-growing design markets where competition is virtually non-existent? The Airbnb design industry is ripe for the taking. You can enjoy working with clients who are less emotional, ready to invest in design, and likely to give you repeat business.

Join us to learn:
  • All about the short-term rental market
  • How to add a short-term rental design service to your business the right way
  • Keys to pricing and communicating value
  • The easiest way to market this service
SESSION FIVE
How to Use SideDoor to Dramatically Increase Profits on E-Design Projects
Hosted by:
Chad Smith · Director at SideDoor
July 13, 10am PT / 1pm ET

If you're still using standard retail affiliate links and earning just 2%-5% on product sales, SideDoor can help you 10X your E-Design profits, save you hours sourcing products and provide a one-stop-shop convenient checkout process for your client.

Join us to learn:
  • How to get instant access to 200+ top trade vendors
  • How to generate shoppable product collections for your clients
  • How to earn an average of 30% commission on all purchases
  • How to streamline your entire design process with the new DesignFiles | SideDoor integration.
Register for Business Building Week
SESSION SIX
How to Streamline Your Project Workflow from Start to Finish
Hosted by:
Sheilah MacSporran · CEO of DesignFiles
July 13, 11am PT / 2pm ET

It's time to work smarter, not harder. Get all your client work in one place so you can streamline your design process and eliminate tedious tasks. In this workshop, we’ll walk through the perfect client project workflow from A to Z. You’ll discover how to get organized, save time, lower your stress level, and really wow your clients at every step of the process.

Join us to learn:
  • How to automate your processes and save hours of work
  • How to create a fun and engaging online client experience
  • The best format for delivering your final designs to your client
  • A better way to manage and track all client communication
SESSION SEVEN
Win Faster Approvals with Moodboards That Sell Your Vision!
Hosted by:
Sheilah MacSporran · CEO of DesignFiles
July 14, 10am PT / 1pm ET

"I just can't visualize it." These 5 words coming out of your client's mouth can mean hours of unnecessary back and forth in the design stage. When you struggle to get approval to move the project forward, your client loses confidence in the entire process. Don’t despair. In this session, you'll discover how to design in a way that clients will immediately understand—and love.

Join us to learn:
  • How to create designs that put your clients at ease and make them say “yes”
  • How to combine different deliverables for the perfect presentation
  • What each type of design format should achieve
  • Tons of time-saving tips to complete successful designs faster
MEET OUR SPEAKERS
Chaney Widmer
Chaney Widmer is the founder of Mix & Match Design Co. She's a self-taught designer and mama who has a heart for helping folks create cozy, comfortable homes they love—all through e-design. She also runs Education by Mix & Match Design Company, which offers online courses for other designers to help them kick start their online businesses and sharpen their interior photography skills.
Salimah Mamdani
Salimah Mamdani is an entrepreneur, speaker, and mentor for design professionals looking to create the business and life of their dreams. Based in Toronto, Salimah founded The Marketing Boutique, a full-service consultancy working extensively with brands and businesses in the home renovation, design, and decor industries. In 2016, Salimah created Fully Booked Designer TM, an online mentorship program for interior design business owners ready to build a thriving 6 or 7-figure business.
Kate Bendewald
Kate Bendewald is the CEO of a thriving interior design business. She started Designer's Oasis to help fellow interior designers build a successful business on their terms. She stepped away from a corporate architecture job to build her own dream - one that would allow her to spend more time with the people she loves, to serve my clients at the highest level, and to make a great living. Kate is on a mission to help interior designers build a profitable business with ease.
Audra Slinkey
Audra Slinkey has helped to train and empower over 10,000 design and staging small businesses since 2006 through her accredited and award-winning online courses at Home Staging Resource. Audra has won the Real Estate Staging Association’s coveted, “Most Innovative Product of the Year” five times for her design courses and is a regular speaker and contributor on all things design and staging related. Her passion is to help design lovers and business owners create successful businesses in the staging, design, color, e-design and Airbnb design niches. Audra is an Airbnb Host and Designer as well and is most excited about this fast-growing, design niche!
Chad Smith
Chad is the director of sales at SideDoor. He's a seasoned entrepreneur with a proven track record of starting, growing, and selling companies in the home furnishings industry. He lives in Charlotte, NC with his wife Heather and their 3 kids and is passionate about helping small independent businesses compete against the big guys.
Sheilah MacSporran
Sheilah MacSporran is the CEO and co-founder of DesignFiles, an all-in-one interior design platform that provides designers with all the tools, training and teamwork they need to take their design businesses to the next level. With over ten years of experience in building interior design software, Sheilah remains committed to helping designers find a faster and easier path to success through the use of technology.

Build Your E-Design Business with Us!

Unlock growth potential in every area of your business. Register for Business Building Week